How To Start An Internet Business - Site Layout

The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

Lean, Mean Layout

Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let's take a closer look.

Visitors

The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.

Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at good site, links to primary pages are listed across the top and bottom of each page. Links to specific services or products are always listed on each page. It may sound like overkill, but make it as easy as possible for your clients to move around.

Spiders

Search engines use programs called "spiders" to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.

If the code isn't clean, spiders stop indexing pages. If pages aren't indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems:

1. Bottlenecks - Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss others.

2. Dynamic Pages - Your pages need to be static or carefully designed. If dynamic, spiders often will not index them because they aren't sure of the content.

3. Frames - Don't use this antiquated design technique.

4. Poor URLs - A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A poor URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783

5. Images - Don't overuse images and don't put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images or ALT tags need to be used.

Evaluating The Layout

Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.

Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.

Halstatt Pires is with MarketingTitan.com - a firm providing internet marketing services.

How to Start a Greeting Cards Home Business

Do you like to create pictures and designs, or writing? Do you love to look at the greeting cards in your local stores? Then a greeting cards home business could be for you. This is a business with incredible growth, and income potential. It also gives the greeting card home based business owner several options in the business itself.

A greeting card home business opportunity can have you doing only one part, such as drawing or writing. This same business can be selling e-cards or cards sold in stores. It could also entail purchasing a territory from a larger card distributor.

The first step in how to start a greeting card company is to decide what part of the greeting card business you want to focus on. As a freelance greeting card artist, you would focus only on designing cards for other companies. There are costs associated with this option and could include the purchase of a computer and graphic art software if you don't already have these items.

If you decide to be a freelance greeting card writer, your home based greeting card business would focus on only writing the phrases to be used on greeting cards. For this, you only need a computer and quick turn around time.

Of course, you can always freelance as both a writer and artist. To get jobs you must contact companies to see if they are in need of freelancers. They pay from $50 an assignment to several hundred dollars per assignment. However, until you build up a portfolio of samples, and sometimes even after, jobs can be hard to find.

Another option is to purchase a vending route from a larger greeting card company. This route becomes your way of starting a greeting card company. You are required to keep current clients stocked in cards, replace old cards with new ones and get new clients to build your income. You have start up costs that can run from several hundred to several thousand dollars in inventory. However, when you take the cards to the clients, you receive your payments right then.

If you want to start your own line of cards, your greeting card business plan would focus on all aspects of greeting card businesses. You will design and write each greeting card inside and out. Your creative freedom would not be hindered by someone telling you what they want. You would make all the decisions and it would truly be your greeting cards business.

Being a greeting cards home business owner would make the internet your best marketing tool. You wouldn't be able to compete with larger greeting card companies, so you will want to create a special niche for your cards on the web and in small local stores.

This option requires research before beginning the creation of cards for your greeting cards home business. You will need to price printing services and software. Once you have these ready, you can being creating. Go ahead a start creating cards, but at the same time, think of a name for your greeting cards home business and create a website.

Websites are very easy to create, depending on the provider you decide on. Research domain name registries and web site providers. The more web pages and information you want to provide will influence the charge of the web site. A greeting cards home business web site should be able to be effective without many extras at first. The extras can come later.

Once your website is ready, put pictures of your cards and ordering information into it. If you create the web site yourself or pay someone else to do it, make sure the site is search engine optimized. This will bring more people to your greeting card web site and start selling your cards.

Since some people like to hold cards and feel their quality before purchasing, it may be best to have your greeting cards home business web site offer one free card, or one free sample package per household. This gets your cards on the market and helps drive customers to your web site. Also, consider creating a special "Thank You" card that you personalized by you for all inquiries and orders. This is another way to let people know the quality of your cards.

Have the cards printed as the orders come in to the web site. Offer personalized cards to increase sales. Make sure you have plenty of designs for each category. You want your greeting cards home business website to look full, but not cluttered.

You now know several of the options available to start your greeting cards home business. Now all you have to do is to decide which is the best option for you. This business can grow to be as large or as small as you want it.

? Copyright Randy Wilson, All Rights Reserved.

Randy currently has a website dealing with Reviews of Coffee Related Products such as coffee makers, espresso makers, coffee, k-cups, and more plus articles on coffee enemas and other coffee and health related topics. He also has a website of Reviews of Small Appliances such as ice cream makers, vacuum cleaners, mixers, irons, toasters, food processors, and many other appliances.

How to Start Recording Music at Home

It's perfectly possible to make very high quality recordings at home with today's computer technology. However, you will need to spend a fair bit of money on software, and hardware (such as high quality microphones and soundcards) in order to achieve this. BUT DON'T WORRY! It is entirely possible to make recordings at home that are very respectable in quality whilst spending only a relatively small amount of money! Even better news...it's all pretty easy to do!

I like to think of my home recording set-up like an artist's sketchbook. It's somewhere to play around with my ideas, record a few vocal takes, put down a basic bass line, some simple drums and maybe a guitar track behind it. It's then that the magic really starts. On pretty much all music software you can just copy and paste individual parts (or whole sections) around, just like you would do in a word processor. This makes it really easy to swap verses around, try a new drum beat on a different section...anything you can think of really.

Home studio software usually has a good selection of instruments built in, so you can add piano, strings, brass, synth and many more sounds to your songs. If you're an accomplished keyboard player you can play all these different parts in via a (music) keyboard. If not, you can just play the notes in on screen (and you can change them really easily if you play a wrong note).

Like I said, if you want to do this all at a really high (studio quality) level, then you'll need to think about investing some serious cash. But most software and hardware manufacturers have realised that there are loads of people like you and me out there, and have produced some really good 'Entry Level' cut down versions of their studio quality kit.

What you'll need to get started.

At the most basic level, all you need for recording at home is a microphone, a sound card and a computer running some recording software. Lets look at the hardware first.

Microphones

You can use the same microphone you would use for live shows for basic home recording (the Shure SM58 is a tried and tested classic), but you'll want to think about getting a studio quality condenser microphone if you want to record higher quality vocals.

Pop Shield

Pop shields are an inexpensive device that attaches to the mic stand, and stops loud blowing and popping noises from reaching the microphone. Singers make these noises mostly when singing 'P' and 'B' type sounds. You can make basic pop shield by stretching a pair of tights over a wire coat hanger! It won't be as good as a professional one, but it will do the job pretty well!

Sound Cards

The majority of sound cards that come with computers are not designed for use with music programs. If you try to use them for recording music the quality will be much lower and you will experience large delays which will make recording impossible. If you want to do home recording then you will need a soundcard that has been designed for this purpose.

There are several different types:-

Internal Cards - If you have a PC that has a spare internal card slot, then you can get a relatively inexpensive sound card that can be used for home music production. If you know what you are doing you can fit them yourself, but if you're in any doubt then please (for your own safety) get someone who knows what they are doing to fit it.

USB / FIREWIRE - there are some great sound cards that attach via USB/FIREWIRE. They usually cost a little bit more, but are really easy to transfer between computers if you use more than one.

Another thing to consider when you are buying a sound card is whether or not it will directly accept the signal from your microphone. It will almost certainly tell you this on the package / website where you buy it from, and may say something like 'Mic Preamp'. If it doesn't then you will need to connect it via your mixing desk.

Now lets talk about the software

On the most basic level, the software works by recording each channel of music (e.g. Vocals, Guitar, Drums etc). You can then alter the volumes of each of the different tracks, just like you would do live on a mixing desk. Each separate channel can be chopped up and moved around (just like you can copy and paste text in a word processor). This is what makes recording on computers much more powerful than old style tape recordings. Finaly you can add effects like compression, reverb and delay to individual tracks (or to the whole mix) then your track is about finished.

I've always used software from a company called Steinberg. It's very powerful software and it's pretty easy to understand. Steinberg produces a very high quality studio program called Cubase 4. They also produce a cut down version for the home user called Cubase 4 Essential, and another piece of software aimed at total beginners called Sequel. There are several other companies that also make great quality, affordable software for home recording.

Once you've got the basics set up, you just need to get recording, and try out new things. Make sure you read the user manual to get full benefit out of these powerful pieces of software.

Good luck, and above all, enjoy your music!

Gemma King is a Professional Singer, Songwriter, Vocal Coach and Artist Consultant. She regularly writes for her newsletter which is a must read for both amateur and professional singers alike.
Gemma has also written a book on how to become a singer which is available on her website now.